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Emirates Airlines: A Competitive Advantage WoodWard Avenue The airport acts as a trading link between the developed and the emerging economies. By partnering with local airlines in different geographical regions, Emirates can be able to gain the confidence of customers in these regions. Customers sometimes prefer to travel using their local airlines. By partnering with such airlines, Emirates will be marketing its brand to such customers and gain their confidence. Subsequently, departmental heads have sufficient powers to control and make decisions that affect their respective departments. To position itself as a customer-centric organization, Emirates Airlines has appreciated the importance of effective baggage management. Course: Strategic Management MGT4802(GEN) Submitted to: Major General (Retired), Bir Protik Prof. Alauddin M A Wadud Submitted by: Group-1 Fabliha Anbar B18231006 Nabil Actually, the strategy has seen the company acquire significant market share thereby expanding its operational complex. The firm has designed a simple online check-in system as illustrated below. Emirates does not participate in airline alliances at the global level because of the specifics of their strategy. One of the areas that the firm has focused on relates to improvement on its internal systems efficiency. This has led to improvement in the employees level of creativity, motivation and commitment hence enhancing the firms performance. Furthermore, the airline is focused in developing and designing greener engines. In its process strategy, the firm makes a decision with regard to different aspects, which include how to implement a high level of flexibility, adjust to changes emanating from technological, volume, and design changes. Cole defines ASK as the measure of a flights passenger carrying capacity, which is calculated by multiplying the number of seats on an aircraft by the distance travelled in miles (187). Positioning acts as a defensive mechanism against competition. To attain its global expansion strategy, the company has adopted the marketing plans that aim to position its brand among the major world airlines. The International Air Transport Association (par. The time series method is comprised of different components, which include cyclical variation, irregular variation, seasonal variation, and the secular trend. This aspect has enabled the firm to provide customers with optimal services. Emirates Airlines Differentiation Strategy. Oxford Business Group. The Report: Dubai 2014. The airline has been keen on differentiating its products from those which are by the rival firms. For the global and business strategies to attain the specified objectives, the firms must adopt both long-term and short-term financial, marketing and operational strategies enhanced by appropriate information systems and sound human resources management. The airlines commitment to operate in an environmentally sustainable manner is also evidenced by the fact that the airline has designed effective systems that reduces flight time. In other words, the company has been decreasingly financing its expenditures from borrowings and loans. The increase in the level of profitability arises from growth in the volume of passengers. According to Hoshmand, managers can use time series to make current decisions and plans (1). Further, the company continues to face cutthroat competition emanating from the mergers among the competitors. Currently, Dubai International Airport plays a critical role in Emirates effort to establish new routes. Another approach is the improvement of employee productivity with the help of enhanced training sessions. The above analysis shows that Emirates Airlines is ready to cope with the growth in the aviation industry in the Middle East. At the current stage, the company is able to adapt the strategy to the influential external factors, but the problem is in the fact that more approaches can be necessary for the future. The bags are wrapped using a strong transparent plastic hence maintaining their condition. 9 July. Print. In addition, the company should strategize on how it should enjoy economies of scale by purchasing airliners en-mass. The main principle of Emirates has to underlie in service and quality. Emirates Airline As a result, the company allows hiring employees with diverse backgrounds and spends more attention to spending resources on their training rather than compensation (Nataraja and Al-Aali 474). Web. This aspect has enabled the firm to develop and attain an optimal market position compared to other international carriers. The impact of buyers on the industry development is also high because Emirates is directly oriented to satisfying needs and expectations of their customers. In line with its technological commitment, Emirates Airlines has implemented a knowledge-driven in-flight service [KIS] system. Retrieved from https://ivypanda.com/essays/emirates-airlines-differentiation-and-innovation/. January 10, 2023. https://business-essay.com/emirates-airlines-company-operations-management-practices/. While the company was still at its infant stages, it was supported by some established airlines in the region particularly the Pakistan International Airlines. Emirates Airlines has selected technology as its core market differentiation variable. The reduced cost in terms of wages falls within the reduced cost strategy of the airline and is significant in increasing the global competitiveness. Aviation week, 3(1), 15-18. Mishra, David. In order to evaluate the strategic management of Emirates, it is necessary to analyze macro-environmental factors that influence the development of the business focusing on political, economic, social, technological, legal, and environmental forces. The active political cooperation of the UAE with the countries from the mentioned regions contributed significantly to the development of the aviation sector. The ASK is used to determine an airlines capacity. The firm has integrated three main baggage allowances as illustrated below. The passenger terminal building is comprised of parking bays, handling areas, and concourse. Most of the Asian countries where the airline operates encourage trade through agreements relation to the aviation industry. Hoshmand asserts that businesses are increasingly evaluating the most effective strategies to adopt in order to enhance their financial performance (1). In fact, most of the services are provided at the clients convenience through the application of technology. Taye, T. (2006). Airlines Industry-Emirates Airlines1 Strategic Management Assignment-2. In 2012, the airline ceased the operations of 1,062 heavy and light vehicles. We utilize security vendors that protect and The airport has integrated an effective flight management system. Retrieved from https://ivypanda.com/essays/strategic-management-project-emirates-airlines/. The trade agreements have opened new opportunities for the airline particularly within the global market. Emirates Airlines Strategic Planning & Marketing Emirates. 1). The Emirates Group. 3). The strategy is in line with countrys bid to host world major EXPOs 2020 and beyond. Web. MIT Sloan Management: What is operations management 2010. WebEmirate uses the premium pricing strategy because it offers luxurious and high quality services that merit more money as compared to other airlines. The system aims at improving the airlines operational efficiency. The company differentiates in the market developing the close relations with suppliers of aircrafts, including Boeing, and it is concentrated on building the high-quality infrastructure while investing in airports and additional services. Emirates needs to determine what new travel routes can be discussed as most beneficial for them in order to attract more customers as representatives of different income groups. The flow of migrants in the UAE is high, and the job in Emirates is discussed as one of the most attractive ones. For example, it makes managers realize that their products or service may die and hence the need to ensure that the products or services are constantly rejuvenated. Web. The firm has developed a customized entertainment system for all the passengers on board. Emirates Airlines collects data on the number of passengers it has carried within a particular period, for example one year. For example, the KIS tablet has enabled the firms crew, who are over 17,000, to interact with one another. The various departments operate in an interdependent manner. Designing product/service systems; a methodical exploration. Design Issues 18.3 (2002): 3-17. airlines In this context, Emirates depends not only on the changes in the national economy but also on changes in the global markets and aviation industry (Rahman, Azad, and Mostari 25). 12). Gotimer, Jeffery. The operating profit was 1.6 billion increases in 2011 financial year alone. Customers can also check Emirates flight timetable online. The company should also associate itself with the leading food companies to ensure high quality of meals. The company should also adopt unique strategies to differentiate itself from some of the major airlines in the industry. Today, we fly the worlds biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies. The airport provides the airline with an opportunity to connect to different continents, hence serving a large number of customers. An organization can base its differentiation strategy upon different elements. In fact, the Metro has continuously played an essential role as a tourist attraction destination while others are underway and will significantly boost the number of tourists. The mentioned cost control strategies should be pursued in the long-term. For example, terminal 1 and 3 are served by the Red Line. The firm has used technology to gain competitive advantage over other airlines. The Pakistan International Airlines supported the new airline with managerial and technical skills necessary to bring up the company from the ground (Yip, 2002). Emirates Airlines +(850) 952-9577 Booking Reservation Number Emirates Airlines does not only deal with passengers but also cargo, which is handled by Emirates SkyCargo. Emirates The Airline of the Future. 1. On the contrary, the firm is committed towards seeking new opportunities to do things in a better way. All the firms operations depart from terminal 3 at the Dubai International Airport. The airlines efficiency in providing customers with high quality services is evidenced by its JAR 145 and ISO9002 accreditation. July 23, 2021. https://ivypanda.com/essays/strategic-management-project-emirates-airlines/. As a result, the firm has been in a position to achieve a high level of operational efficiency (Kerzner 34). Conclusion 4. What Is Emirates Marketing Strategy? Moreover, operations management is concerned with how an organization utilizes its resources in order to deliver optimal services to customers (Eigenmann 45). The firm should utilize this data in forecasting the future. WebEmirates Airlines Strategies: Emirates Airlines has a good and effective business model which is very helpful to gain company objectives and help to company become leader in Therefore, it is fundamental for airline companies in the country to plan their capacity. The database is updated daily, so anyone can easily find a relevant essay example. Flying the flag for Dubai. Emirates endeavor to maintain the array of sources of competitive advantage in the context of cost control and distinctiveness that have led to cost and differentiation advantages. growth is a vital internal tool for delivering continuous customer care and support to meet the companys mission and differentiation strategy for a competitive advantage through care. The company follows the strategy of a pioneer in providing services while addressing individual needs of clients and improving the technological platform. The airline plans to increase its aircrafts to over 250 by 2020. Further, the firms global presence and the evenly extended income bases warranties the company non-reliance on a single source of market revenue. New York, NY: Routledge. Many pilots have grown with the airline. Attaining an optimal market position is critical in a firms effort to remain competitive. (2021, July 23). The airline seeks to remain unique in the market, thus helping it to standout from its competitors. The aviation industry suffers from a range of political and economic obstacles and challenges today, and much attention should be paid to the strategy followed by Emirates to compete in the market. Rao, Hari. In a bid to achieve this goal, the airline has integrated a number of quality management dimensions. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. In the process of designing a particular service, it is important for an organization to ensure that there is no variation between the service provided and the customers expectations. The firm has pursued global integration in the past two years as a business model for expansion into the new markets. The competition in the industry increases and recommendations for Emirates should also include the market expansion. Emirates tops airline service quality survey 2010. Consequently, it provides Emirates Airlines with an opportunity to serve a large number of customers. Aisi, Anthony. In addition, the company works to improve the global brand recognition. Purpose The purpose of this paper is to investigate the strategies and competitive advantages of Emirate Airlines that have led to exceptional performance The Emirates company uses a variety of targeting methods to select potential buyers for its products. The customers associate Emirates with the high-class services, safety, innovation, and comfort. For instance, the company boasts of having largest revenues, fleet as well as the number customers served in the Middle East. The other problem is the considerable dependence on the governments support and oil prices in the global market. Emirates Airlines is one of the major government owned companies in UAE. Emirates pays much attention to using technological innovations in the industry for improving the quality of customer services. Sundaresan, S. (2013). Emirates has been able to maintain its competitive advantage by offering a differentiated product and focusing on The airport is equipped with optimal infrastructure such as airport-traffic control systems, terminals, and passenger terminals. WebIn examining the success strategies that Emirates Airlines, it is of particular interest to assess the market structure and the operation activities that the organization is putting up in response to the market demands. In principle, the firms strong market presence in leading airline markets presents the corporation with a fundamental competitive periphery over its rival competitors. The effort is geared towards ensuring that this firm offers top quality services to its clients at all times. Labor issues affect the employees productivity as well as the companies general output. The increase in the profit margins indicates the financial strength as well as capabilities of the company. During its 2012 financial year, the Emirates Airlines capacity was estimated to have increased with a margin of 30% from 2010. Emirates Need a custom Report sample written from scratch by In this context, the effective implementation of the diversification strategy should be supported by the companys global expansion. IvyPanda. The organization of the terminals has provided Emirates Airlines with an opportunity to serve diverse customer groups. The airport is located at Al Garhoud in Dubai. Departmentalization has remarkably stimulated Emirates growth and expansion. Emirates Airlines is one of the rapidly developing airline companies in the world. The company strategies revolve around achieving the global expansion. Web. Example of such practices include relate to operations management, marketing and quality management. This trend underscores the level of Emirates Airlines in terms of providing high quality services. The growth in profit margins the recent financial years indicates the manner in which the company is efficient in attaining its corporate goals, strategies and objectives. To guarantee the effective long-term performance, Emirates needs to address the increasing competition within the market and the negative impacts of political and economic factors. The runways are equipped with effective technologies, which enable the airlines to land and takeoff safely even under poor weather. One of the main strengths of the company is the support of the government that resulted in many trade agreements for the company abroad. The IFE team is charged with the responsibility of designing and implementing advanced in-flight entertainment systems. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Nataraja, Sundaram, and Abdulrahman Al-Aali. Strategic management, Sydney: Excel Books, 2004. 2). In order to utilize the moving-average method in forecasting, it is imperative for the collected data to follow a rather liner trend. Tim Clark, the airlines Chief Executive Officer asserts that Emirates is the worlds most environmentally sustainable airline. Moreover, departmentalization has also enabled Emirates to attain decentralization. Consequently, it is paramount for firms in the industry to consider improving their capacity in order to take advantage of the prevailing market advantage (CAPA Centre for Aviation par. Disclaimer: Information contained in the press releases published on our media centre is accurate at the time of publication. Pfeifer, Timothy. class strategic resource management assignment help service The global airline industry is experiencing a high rate of growth. However, customers are requested to book the special meals in advance, at least 24 hours. Management: concepts, practice and cases, New Delhi: Tata, 2010. Moreover, the firms employees are committed in ensuring that their activities do not contribute to environmental pollution (Emirates par. However, the advantages such as increased customer base and high profitability outweigh the disadvantages. Total quality management, New Delhi: Prentice Hall, 2006. In a bid to achieve this goal, the airline procures its aircrafts from renowned aircraft manufacturing companies such as Boeing. Emirates Airlines operations are based on a number of shared values. 2010. Topic name: Strategy Evaluation of Airlines Industry-Emirates Airlines. In 2012, Emirates Airlines invested in a new Graphical User Interface, which was developed by Panasonic. Applied transport economics: policy, management and decision making, London: Kogan Page, 2005. Having a good differentiation strategy creates 29 November. Quality management: strategies, methods and techniques, Hanser: Munchen, 2002. The firms training program is not only focused on ensuring that the employees provide customers with high quality services, but it is also aimed at improving the employees talent. One of the aspects that the firm has taken into account relates to employee training and development. In fact, the company operates in over seventy nations serving over a hundred and twenty destinations globally. Since its inception, the company major goal is to provide global air connections and be a global leader in the airline industry. This assessment on Emirates Airlines Differentiation and Innovation was written and submitted by your fellow First, the airport is strategically located and it serves as the hub for most airline companies in the Middle East such as the Emirates SkyCargo, Flydubai, and Emirates Airlines. The cost control strategy is aimed at ensuring and growth, enhanced quality and performance in terms of services delivery as well as long-term sustainability (Lancaster, 2013). Engels, 2014. However, the airline is contemplating introducing a crew-transport-optimization programme and a hybrid baggage tractor. Moreover, an organization has to ensure that an optimal degree of contact is established. In 2012 alone, the Emirates Airlines carried over thirty-four million passengers. The large technological base is important for Emirates because the company operates in many countries, and services in all regions need to be provided in time and in the most efficient manner (Oxford Business Group 32). "Emirates Airlines Company' Operations Management Practices." A Strategic study of Emirates Airlines Ghuman, Kennedy. Oxford Business Group: Report Dubai. Further, in the surfacing where the company is making its entry such as Africa, the consumers have no much choice thus have less possession of bargaining power. The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty. Global Journal of Management and Business Research 14.4 (2014): 1-9. 14). 22). The strategies will be evaluated depending on the level of achievements of the company global expansion objectives. https://business-essay.com/emirates-airlines-business-strategy/. Print. The choice of the Dubai International Airport as the airlines hub has also played a significant role in the firms success. Consequently, it is imperative for organizational managers to ensure that they provide customers with high quality products and services (Nigam 25). Print. This amount is intended to enable the firm improve its services (Black par. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. BusinessEssay. As a result, the stiff competition typically leads to surplus seat capacity in competitive markets. Time series approach to forecasting assumes that the past trends with regard to a firms performance will continue. Airlines such as Emirates and Singapore Airlines have been able to charge a premium price for their services by offering a unique product. Doganis, R. (2002). IvyPanda, 9 July 2020, ivypanda.com/essays/emirates-airlines-differentiation-and-innovation/. It has best air fleet, co-operative staff, well-trained engineering and support team and well-known brand. BusinessEssay. From the above analysis, it is evident that Dubai International Airport acts as an optimal location for Emirates Airlines. The reduced growth in the global air traffic poses a serious threat to the global expansion of the airline. For instance, by using cheap labor, the company will be capable of lowering labor costs by more than 30 percent. The main threats for the further strategic development of Emirates are the progress of the rival companies in the air transportation or aviation industry; the changes in the fuel prices influencing the economy of the UAE; and the worsening of the current political and economic crises globally influencing the buying capacity of customers.
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